Media coverage

Longevity Rave launched on 6th July 2024 at the Love Shack in London. The idea that music and dance can bring generations together and keep people young resonated. News has travelled around the world and Longevity Rave has hit the zeitgeist as a key longevity trend in 2025! In 2026 we are now running the JoyScore Experiment to identify a scientific measure designed to quantify how joy, connection, synchrony, and emotional uplift affect our brains, bodies, and long-term health. It is being developed because the science is now unequivocal: human connection is one of the strongest predictors of longevity. We want JoyScore to become as mainstream and actionable as step count, sleep score, or heart-rate variability.